'Stuff White People Like': How to Get a High-Traffic Blog -- and a Book Deal -- in Two Months or Less

Three months ago, Christian Lander was nothing more than an anonymous Internet copywriter living in Los Angeles. Today, his blog "Stuff White People Like" is a heavily-trafficked, much-discussed site that last week netted him a book deal. How did he rise from relative obscurity to creating a pop culture touchstone in just a few months time?
Story
Gossip Gone Wild

According to experts, he hit the right note at the right time, while — perhaps unintentionally — creating a forum for people to openly mock, or explore, what it means to be white.

"This is a scientific approach to highlight and explain stuff white people like. They are pretty predictable," wrote Lander, who is also white, on the site.

Since January, Lander has used the blog to skewer the "stuff white people like" — or, perhaps more aptly, the stuff that middle class, liberal, white people like — things like Barack Obama, kitchen gadgets, knowing what's best for poor people and having gay friends.

Random House announced last week that it will publish a book based on the blog and written by Lander. Lander reportedly landed a six-figure deal.

"It's a simple formula....

See more irresistible headlines

• The True Meaning of Easter
• Think E-Mail Is Hacker-Proof? Read This
• Corinne Bailey Rae's Husband Found Dead
• Wing Part Flies Off Cracks Passenger Window During Flight
• Man hit by police Taser: "That's all you got?"
• Pay zero in heating bills
• McCain Almost Became a Democrat in 2001 and 2004
• Richardson calls out Clinton adviser
• Are you afraid to look poor?

Way beyond reading. Help write the news. Start a Newsvine column.
Join Newsvine now!

	White Like Us - Los Angeles Times	The L.A. Times	Tue Mar 25	4
	The Next Big Thing for Bars Almost Here: Table-top beer taps	newsguru	Mon Mar 24	1
	Race-related blog causing controversy	The Houston Chronicle	Sat Mar 22	7