Toys "R" Us will kick off its Black Friday sales an hour earlier this year, opening its doors at 9 p.m. on Thanksgiving evening.
The toy retailer will be one of several retailers opening on the night before Black Friday. Last week, Wal-Mart said it would open at 10 p.m. on Thanksgiving night.
"We're excited to welcome customers at Toys R Us stores across the country for what has become an annual tradition for many families after Thanksgiving dinner is finished," said Greg Ahearn, Toys "R" Us' chief marketing officer, in a statement.
Deals will include a free $50 gift card with the purchase of any Apple iPod touch, LeapFrog Leapsters for $24.99, marked down 50% from the regular price, 40% off Ultimate Optimus Prime Transformers, which are usually $79.99 and 10 Squinkies packs for $10, which are regularly $2.49 each.