...many Americans use Google to find racially charged material. I performed the somewhat unpleasant task of ranking states and media markets in the United States based on the proportion of their Google searches that included the word “nigger(s).” This word was included in roughly the same number of Google searches as terms like “Lakers,” “Daily Show,” “migraine” and “economist.”
The state with the highest racially charged search rate in the country was West Virginia. Other areas with high percentages included western Pennsylvania, eastern Ohio, upstate New York and southern Mississippi.
Consider two media markets, Denver and Wheeling (which is a market evenly split between Ohio and West Virginia). Mr. Kerry received roughly 50 percent of the votes in both markets. Based on the large gains for Democrats in 2008, Mr. Obama should have received about 57 percent of votes in both Denver and Wheeling. Denver and Wheeling, though, exhibit different racial attitudes. Denver had the fourth lowest racially charged search rate in the country. Mr. Obama won 57 percent of the vote there, just as predicted. Wheeling had the seventh highest racially charged search rate in the country. Mr. Obama won less than 48 percent of the Wheeling vote.
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